![Watch your step: why the 10,000 daily goal is built on bad science | Health & wellbeing | The Guardian Watch your step: why the 10,000 daily goal is built on bad science | Health & wellbeing | The Guardian](https://i.guim.co.uk/img/media/ee774ee98a8bc30844de8dbb624a43147ed2ded1/0_0_560_508/master/560.jpg?width=445&quality=85&dpr=1&s=none)
Watch your step: why the 10,000 daily goal is built on bad science | Health & wellbeing | The Guardian
![Health: Walking just 4,400 steps a day may be enough to protect you from serious illness | Daily Mail Online Health: Walking just 4,400 steps a day may be enough to protect you from serious illness | Daily Mail Online](https://i.dailymail.co.uk/1s/2021/05/14/16/42994746-0-image-a-5_1621007947275.jpg)
Health: Walking just 4,400 steps a day may be enough to protect you from serious illness | Daily Mail Online
10,000 steps: why the daily health goal is a good idea, even if science doesn't back it up | South China Morning Post
![Ryan Menezes on Twitter: "The idea that you should walk 10,000 steps every day comes from a 50-year-old Japanese marketing campaign. 10,000 is a nice round figure, so a Japanese company named Ryan Menezes on Twitter: "The idea that you should walk 10,000 steps every day comes from a 50-year-old Japanese marketing campaign. 10,000 is a nice round figure, so a Japanese company named](https://pbs.twimg.com/media/ELb1n6XVUAQkbwD.png)